Funeral Webcasting is a Popular New Memorial Technology
Attending a Funeral LIVE…
Which is Best? Can You Use Both?
Today Funeral Homes and families can now take advantage of new memorial technology tools. One of these new tools, Funeral Webcasting, offers families the ability to “attend a funeral” and watch a loved one’s Memorial Services on the Internet, the number of families who are searching for, and choosing, this Internet webcast option are growing rapidly.
Differences Between LIVE and On-Demand
LIVE funeral webcasting connects families all over the world, at the time of the funeral service, and is the next-best thing to being there. It brings comfort to the family members who are unable to attend the funeral in person.
On-Demand funeral webcasting is viewed after the funeral service, and usually the actual video footage is made available within hours after the funeral services has ended. Therefore, since they are already in a form of a “stored version”, they can be watched at any later date and as many times as the family member or loved one would like.
Most Funeral Homes Are Choosing On-Demand Webcasts
It is important to point out that, whether a family chooses a LIVE or On-Demand webcast, both are available On-Demand for up to 90 days. However, what we have found in the large majority of our experience in working with Funeral Homes is they are choosing to only broadcast this video footage of the service using On-Demand.
The main reason why most Funeral Directors are choosing On-Demand versus LIVE Webcasts is because it is just plain easier and more efficient for everyone involved. When faced with this educated decision, just about every Funeral Director would not prefer to deal with things like setting up a computer, ensuring connection to the Internet, making sure the camera is working properly, ensuring the camera is pointed optimally for viewing, worrying about the need for Wi-Fi or an air card in remote locations, power outages, dealing with family member who cannot get determine how to get this to play. So if you really think about it, by choosing to use On-Demand, the only requirements are setting up the camera, pushing the “record” button, walking away, and coming back to end this after the service.
So it should be easy to understand based on what was mentioned above, given all of the LIVE broadcast possible challenges, the extensive work involved, as well as the increased probability that there can be many complications, we are seeing many more Funeral Directors choose On-Demand webcasts versus LIVE.
Focus on Offering This Service – Not the Type of Service
Although we simply wanted to point out the fact that we do see a growing trend here, the key thing to note here is that some of our Funeral Homes are more than willing to utilize this LIVE technology service anyway. We also currently have many funeral homes working with us today who absolutely love to broadcast their services LIVE, and have been providing us with some wonderful feedback from their families and their practice.
Whether a Funeral Director chooses either LIVE and On-Demand funeral webcasting, what we have concluded over the years is that each Funeral Home and family is usually unique, and each have a different set of needs. Therefore, our job is not just to aggressively promote the service, but rather promoting and facilitating the “right” kind of webcast technology for each individual situation.
Whether you choose LIVE or On-Demand Funeral Webcasting (or both) is purely a personal choice, and I strongly encourage each Funeral Director to look review all of the advantages and disadvantages with a funeral webcasting professional before making any decisions.
Last, but certainly not least, it is my strong opinion that if there are still any Funeral Directors today who have not yet embraced this popular funeral planning tool as a part of their practice, it is my strong belief that they will soon be saying something like: “I cannot afford NOT offering this helpful technology as a routine service that every family can take advantage of”. The good news is, both the Funeral Directors and the families benefit from having this option.
Courtesy of Curtis Funk, President, FuneralRecording.com.